📊 Analytico — Smart Business Analytics Platform

Welcome to the official wiki for Analytico, an analytics application designed to help businesses make data-driven decisions with simple, actionable insights.
Users can upload their Excel files and get clear dashboards and recommendations without any technical expertise.

👥 Team

Name	Role	Email
Mihaela Stefan	Visual Brand Manager	stefanmihaela142002@gmail.com
Catalina Elena Popa	Project Manager	catalinaelenapopa07@gmail.com
Costin Vlad	Data Engineer	vldcostin@gmail.com
Alexandra Calota	Fullstack Developer	alexacalota@yahoo.com
Diana Derviș	Fullstack Developer	diana@dervis.ro

🧩 The Problem

Small businesses often lack simple, effective tools for daily decisions.
Typical pain points include:

Manual reports in Excel
Guesswork when planning inventory
Inefficient decision-making without clear trends

Many non-technical managers struggle to interpret raw data and identify actionable insights quickly.

💡 Our Solution — Analytico

Analytico is a simple and intuitive analytics platform that turns raw small business data into clear insights.

🧍‍♀️ Target Customer Segments

Small businesses and local producers
Distributors with limited teams
Non-technical managers needing clear visual insights
Companies wanting quick insights from Excel data

⚔️ Competition

Category	Google Analytics	Power BI	DashThis	Consulting Firms
Target Users	Marketers, website owners, app developers	Corporate teams, business users	Marketing agencies, SMBs	Businesses needing tailored data insights
Purpose	Understand user behavior on websites and apps, identify traffic sources	Business intelligence and data visualization tool	Easy-to-use marketing reporting tool	Deliver tailored insights and interpretation of data
Integration Complexity	Simple for websites, limited outside Google ecosystem	Complex, requires technical setup	Simple plug-and-play	No complexity, fully handled by consultants
Pricing	Freemium	Freemium + per-user or enterprise pricing	Subscription per dashboard/client	Project-based or hourly consulting fees
Ease of Use	Medium learning curve	Moderate to advanced	Suitable for non-technical users	Handled by consultants, no technical skills needed
Types of Reports	Interactive dashboards, web UI, exportable CSV/PDF	Interactive dashboards, PDF exports	Prebuilt dashboard templates, shareable online links	PDF reports, live presentations, embedded dashboards

🏆 Our Competitive Advantages

Ease of use - intuitive upload & insight workflow
No need for third-party services - everything handled within Analytico
Automatic insights - tailored for small businesses
Local market focus - Romanian SMBs
Affordable and scalable pricing
Fast report generation with built-in AI-assisted recommendations

📈 Key Metrics

Metric	Description
Number of accounts created	Measures user growth and adoption
Onboarding time	Average time from registration to first report
Average time for report generation	Measures system efficiency
Positive feedback from generated insights	User satisfaction and feature validation

💰 Cost Structure

Web development: backend, frontend, maintenance
Marketing: social media campaigns, Google Ads
Third-party services: OpenAI API, hosting, data storage

💵 Revenue Streams

Pay-as-you-go: price per report depending on complexity
Subscription model: unlimited access to advanced analytics and features