M1 - Project Foundation

👥 Team

Name	Role	Email
Mihaela Stefan	Visual Brand Manager	stefanmihaela142002@gmail.com
Catalina Elena Popa	Project Manager	catalinaelenapopa07@gmail.com
Costin Vlad	Data Engineer	vldcostin@gmail.com
Alexandra Calota	Fullstack Developer	alexacalota@yahoo.com
Diana Derviș	Fullstack Developer	diana@dervis.ro

Small businesses often lack simple, effective tools for daily decisions.
Typical pain points include:

Many non-technical managers struggle to interpret raw data and identify actionable insights quickly.

The situation in Romania is particularly challenging:

72% of companies in Romania are classified as "low digital intensity" (Romania Insider - "Romanian companies have the lowest level of digitalization among EU enterprises"), therefore using minimal digital technologies for social media, Customer Relationship Management etc.
A recent study from Alexandru Ioan Cuza University on 50 small and medium-sized enterprises shows that 72% of the employees think that data is not collected and analyzed automatically with 36% considering that the analysis of the current data does not help in the decision-making process. (The Impact of Digitalization on Operational Management in Small and Medium-Sized Enterprises (SMES) in the North-East Romania Region)

Analytico is a simple and intuitive analytics platform that turns raw small business data into clear insights.

Category	Google Analytics	Power BI	DashThis	Consulting Firms	Analytico
Target Users	Marketers, website owners, app developers	Corporate teams, business users	Marketing agencies, SMBs	Businesses needing tailored data insights	Small/Medium businesses
Purpose	Understand user behavior on websites and apps, identify traffic sources	Business intelligence and data visualization tool	Easy-to-use marketing reporting tool	Deliver tailored insights and interpretation of data	Simple and fast analysis of data from an excel/csv
Integration Complexity	Simple for websites, limited outside Google ecosystem	Complex, requires technical setup	Simple plug-and-play	No complexity, fully handled by consultants	Simple, upload data and receive insights in dashboard format
Pricing	Freemium	Freemium + per-user or enterprise pricing	Subscription per dashboard/client	Project-based or hourly consulting fees	Pay-as-you-go and flexible subscription
Ease of Use	Medium learning curve	Moderate to advanced	Suitable for non-technical users	Handled by consultants, no technical skills needed	Intuitive for non-technical users
Types of Reports	Interactive dashboards, web UI, exportable CSV/PDF	Interactive dashboards, PDF exports	Prebuilt dashboard templates, shareable online links	PDF reports, live presentations, embedded dashboards	Dashboards, insights

Metric	Description
Number of accounts created	Measures user growth and adoption
Onboarding time	Average time from registration to first report
Average time for report generation	Measures system efficiency
Positive feedback from generated insights	User satisfaction and feature validation

Monthly Estimations: